# Remark

> Remark (Remark KK) is a cross-cultural brand agency based in Tokyo that helps Japanese brands enter and grow in Western markets. It combines behavioral science with brand architecture across three core services: Global Brand Reframe™ (brand story, naming, identity), Global Shelf Readiness™ (packaging and retail adaptation), and Global Presence Blueprint™ (digital strategy and websites). Principals: Ash Geary and Colin Johnson. Tagline: "Your Brand. New World."

## Services

- [Global Brand Reframe™](https://www.thinkremark.com/global-brand-reframe): rebuilding Japanese brand stories for Western markets — positioning, naming, messaging, identity
- [Global Shelf Readiness™](https://www.thinkremark.com/global-shelf-readiness): adapting products to how Western shoppers decide — packaging hierarchy, claims, category fit
- [Global Presence Blueprint™](https://www.thinkremark.com/global-presence-blueprint): digital presence as a system — messaging, websites, channels, roadmap
- [Remark GPS™](https://www.thinkremark.com/remark-gps): research and diagnostics — analytics, SEO, audience and market audits
- [Remark Transcreation™](https://www.thinkremark.com/remark-transcreation): rebuilding Japanese messaging to carry the same meaning and persuasion in English
- [Remark Agency Alignment™](https://www.thinkremark.com/remark-agency-alignment): aligning domestic and overseas agencies behind one strategy
- [Market Entry Assessment](https://www.thinkremark.com/market-entry-assessment): a clear go/no-go answer before committing budget to a Western market

## Case Studies

- [Evo XR](https://www.thinkremark.com/case-study-evoxr): complete brand launch system for a Japanese XR technology platform
- [Nishiizu](https://www.thinkremark.com/case-study-nishiizu): destination strategy, sunset identity and website for a Japanese coastal town
- [Chato](https://www.thinkremark.com/case-study-chato): brand and web presence for an organic Japanese tea and matcha producer
- [Nellify by Morght](https://www.thinkremark.com/case-study-nellify): US ecommerce launch for a Japanese mattress-in-a-box brand
- [Tabérumo](https://www.thinkremark.com/case-study-taberumo): shelf readiness for a spirulina superfood — 50% cart abandonment drop
- [Tria Beauty](https://www.thinkremark.com/case-study-tria): brand reframe for at-home laser hair removal — 63% revenue lift
- [Nihon Denkei](https://www.thinkremark.com/case-study-nihon-denkei): US web presence for a 75-year-old precision instruments company
- [Bushu Kotsu](https://www.thinkremark.com/case-study-bushukotsu): modern identity for a Japanese mobility and transport company
- [NafiaS](https://www.thinkremark.com/case-study-nafias): English brand voice for an advanced nanofiber material, built in 23 days
- [GRCS](https://www.thinkremark.com/case-study-grcs): renaming and repositioning that preceded an IPO within two years
- [Zyrus](https://www.thinkremark.com/case-study-zyrus): technology brand reframe ahead of a successful investor sale
- [Sasakawa Sports Foundation](https://www.thinkremark.com/case-study-ssf): global web presence for Japan's leading sports research foundation

## Writing

- [Art of Growth](https://www.thinkremark.com/art-of-growth): Remark's journal on brand strategy, market entry, and consumer psychology

## Company

- [Our philosophy](https://www.thinkremark.com/our-philosophy): what Remark believes and why it works
- [Behavioral science approach](https://www.thinkremark.com/behavioral-psychology): the psychology behind brand decisions
- [Speaking & events](https://www.thinkremark.com/speaking-engagements): seminars, workshops and keynotes
- [Contact](https://www.thinkremark.com/contact): start a project with Remark

Site is bilingual: English (primary) and Japanese under /ja/ and /pages/ja/.