The Problem

You can't fix what you haven't measured.

Most brands entering a new market don't lack ambition — they lack diagnostic clarity. Without a rigorous audit of where you stand today, every strategy decision is a guess. Remark GPS™ removes the guesswork.

We map your entire digital presence, identify the gaps, and hand you a clear strategic direction.

Nearly half of all businesses don't have a defined digital marketing strategy. The ones that do consistently outperform those that don't.

Smart Insights, 2024

Signs you need a GPS audit

01

You're running marketing activities but can't clearly articulate what's working and why.

02

Your agencies and channels each report independently — with no unified view of performance.

03

You're about to enter a new Western market and need to know where to focus resources first.

04

Your current strategy was built on assumptions — not on data or cultural market insight.

What's Included

A full-spectrum audit of your digital presence.

Remark GPS™ examines every channel and touchpoint — then delivers a prioritized strategic brief tailored for Western market entry.

100+ slides. One clear direction.

The 12 audit components

Executive Summary

Google Analytics

Social Presence

Ads Audit

Reputation Footprint

Keyword Analysis

Email Audit

UX / UI Audit

Marketing Strategy

Tactical Recommendations

Design Prototype

Key Findings

The deliverable is not a report that sits in a folder. It is a working strategic document — built to be briefed to agencies, shared with internal stakeholders, and used as the foundation for every marketing decision that follows.

Sample Deliverable

See what a GPS looks like in practice.

A real engagement, anonymized. 100+ slides covering competitive positioning, channel analysis, audience behavior, and a prioritized market entry strategy.

Download Sample PDF 382 KB · Free sample

The Process

How GPS works.

Three disciplined phases that turn raw marketing data into a clear, actionable market entry strategy.

01

Gather

Before we can strategize, we need the full picture.

We begin with a comprehensive discovery questionnaire and request access to your analytics platforms, ad accounts, and marketing assets. This is where we collect the raw material — everything we need to see your brand the way your audience does.

What we gather

Analytics access (Google, Meta, etc.)

Existing brand & marketing assets

Advertising account data

Current channel performance data

Competitive landscape inputs

Brand goals & target market clarity

The more honestly you share, the more useful the output. We treat everything with complete confidentiality.

02

Process

This is where the real work happens.

Our team conducts a comprehensive audit across every digital channel — analyzing performance, identifying gaps, benchmarking against Western market competitors, and surfacing the patterns that determine what's holding your brand back.

We look at everything through a cross-cultural lens.

Most audits tell you what's happening. The GPS audit tells you why it's happening — and why Western audiences are responding (or not) the way they are.

What we analyze

Traffic sources & conversion paths

Channel ROI & performance gaps

Brand messaging clarity & consistency

Cultural fit for target Western market

Keyword & search visibility opportunities

Competitive positioning & whitespace

03

Strategize

Everything we found becomes a blueprint you can act on.

We compile the full audit into a 100+ slide strategic document — with clear findings, prioritized recommendations, and a channel-by-channel growth plan built specifically for your brand's Western market opportunity.

The "Big 3" model: your highest-impact moves, ranked and ready to execute.

Rather than giving you a list of 40 things to do, we identify the three strategic moves that will generate the most impact for your brand at this stage — so your team knows exactly where to focus first.

What the deliverable includes

Full channel-by-channel audit findings

Prioritized "Big 3" strategic recommendations

Tactical execution roadmap per channel

Visual direction & design prototype

KPI framework & measurement baseline

Live walkthrough presentation with Q&A

The GPS output becomes the brief that drives everything else — from Transcreation to Agency Alignment.

The Remark Suite

Where GPS fits in the broader system.

Remark GPS™ is the diagnostic foundation — but it's designed to feed directly into our other proprietary services for brands that want to go further.

Gather · Process · Strategize

Remark GPS™

The strategic audit and blueprint. Diagnose your current position and build the roadmap for what comes next.

You are here

Transform Your Creatives

Remark Transcreation™

Cultural adaptation built on your GPS findings. We reshape your brand messaging and content to resonate with Western audiences without losing your Japanese identity.

Learn more →

Align Every Channel

Remark Agency Alignment™

The execution layer. Coordinate every agency and channel against one unified strategy — with real-time data through RADAR™.

Learn more →

FAQ

Common questions about GPS.

Questions about the process, deliverables, and what happens after. Reach out if yours isn't here.

Ask us directly →

Remark GPS™ delivers a 100+ slide strategic document covering your entire digital presence — analytics, paid media, SEO, social, email, website UX, and more. The deliverable includes a prioritized "Big 3" strategy, a channel-level tactical roadmap, visual direction prototypes, a KPI framework, and a live walkthrough presentation with your team.

Typically three to five weeks from the time we have access to your platforms and assets. The timeline depends on the complexity of your current marketing stack and how quickly your team can complete the onboarding questionnaire. We move at your pace — but the faster you share, the faster you get your blueprint.

You'll complete a discovery questionnaire, then grant view-level access to your Google Analytics, Meta Business Suite, Google Ads, and any other relevant platforms. We also ask for examples of your current brand assets, past campaigns, and any existing strategy documents. You don't need to have everything polished — we work with what you have.

Not always. GPS is designed to be the strategic foundation — and it makes every other Remark service more effective because the strategy already exists. But if you already have a strong, well-defined strategy and are looking for specific execution support (Transcreation, Agency Alignment), we can work from what you have. We'll tell you honestly what we think at the start.

Most marketing audits benchmark you against a generic best-practice standard. GPS benchmarks you against the specific market and audience you're trying to reach — through a cross-cultural lens built for Japan-to-West expansion. We're not just looking at your numbers; we're asking whether your brand is actually legible to the buyers you're targeting.

GPS is ideal for Japanese companies that have been operating in their home market and are now preparing to enter the US, Europe, or another Western market. It's also valuable for brands already operating overseas that feel their marketing is fragmented or underperforming and want an independent, expert diagnosis before reinvesting in strategy or execution.

After the walkthrough, you have a strategy you can act on immediately — whether you execute it yourself, hand it to an existing agency, or engage Remark for Transcreation and Agency Alignment. We're happy to support whatever path makes sense. Many clients use the GPS output as the brief that unlocks faster, cleaner execution across all their partners.

Know exactly where
to focus first.

Remark GPS™ gives you the strategic clarity that turns a new market from a risk into a calculated advantage. Let's start with the audit.

Get started with GPS See Remark Transcreation™ →