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Digital Marketing Agency Tokyo

Take your
place on the global stage.

Remark™ is your trusted partner for achieving international attention.

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Why Remark is the Best Choice for
Japanese Companies to Grow

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Are you a Japanese company aiming to expand your global presence? At Remark, we have a clear mission: to empower Japanese companies to become pioneers in the global market. We aim to reignite Japan's global presence by breaking through the barriers of fear and complacency, helping Japanese businesses achieve international success. Together, we're putting Japan back on the map and fostering sustainable growth for a brighter future.

The Importance of Japanese Marketing Overseas

For Japanese companies, expanding overseas is a critical step towards growth and sustainability in today's globalized economy. Many businesses in Japan encounter challenges when venturing into international markets. 

Which type of company are you?

Remark can help!
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Venturing Beyond Borders

For Companies Already Marketing Overseas

Japanese companies that are marketing overseas but not seeing expected growth success often worry about their messaging and if their site feels trustworthy. They aren't sure what marketing to do and have a hard time understanding why their marketing efforts aren't working. 

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Breaking
Barriers

For Companies Seeking to Expand Abroad

Some Japanese businesses recognize the need to expand internationally but are held back by market uncertainty. Sometimes they don't even know where to begin and have doubts that they are able to see positive results from their marketing activities. Remark understands these concerns.

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Joining the Global Stage

For Companies Wanting a Global Footprint

Japanese companies seeking to expand globally or improve their brand image can rely on Remark's expertise. With our proven strategies, businesses can elevate their presence on the global stage and make a lasting impact.

3 ways Japanese companies struggle globally

In our time working with Japanese companies, we have identified 3 stages of growth. Each stage has unique challenges that must be addressed before your company can be successful. Look at some of the more common symptoms of each stage challenge and see where your company is most likely to fall into. But don’t worry. If you’re stuck in one of these stages, we have a growth solution to help you transform your company.

Stage 1:

Growth Pioneer Hurdles

  • Uncertainty about how to grow

  • Unclear target audience or unique positioning

  • Concerns about SEO and online visibility

  • Absence of well-defined marketing goals and metrics
Stage 2:

Globalization Roadblocks

  • Website traffic that doesn't convert to customers

  • Low confidence in brand visuals and messaging

  • Concerns that foreign audiences may not trust the brand
Stage 3:

Synergy Challenges

  • Underreporting

  • Uncoordinated or unfocused marketing activities

  • Limited visibility into the results of marketing efforts

  • Reporting that includes a lot of information but lacks actionable insights

The Solution:
Our Proprietary 3-Stage Blueprint
for Marketing Success

At Remark, we understand the complexities and nuances of global marketing. We've developed a proprietary approach that empowers Japanese companies to thrive in global markets. Our three-stage framework, backed by industry-leading innovation and expertise, ensures your brand's remarkable journey to success.

Stage 1

Remark GPS™

Charting Your Path to Marketing Growth

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Remark GPS™ serves as the foundation for our strategic prowess. It's not just a plan; it's a journey. By Gathering, Processing, and Strategizing, we meticulously analyze your brand's current state and market landscape. This stage reveals hidden opportunities and potential pitfalls, providing a clear route to achieve your marketing goals.

Available options
  • In-depth market research and analysis
  • Comprehensive assessment of your current marketing strategies
  • Identification of target audience and market segments
  • Competitive analysis and benchmarking
  • SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
  • Data-driven insights and trends analysis
  • Clear and actionable recommendations in a detailed roadmap for success
  • Customized marketing strategy development

Options vary depending on the chosen package

Using the correct language is just the beginning of effective communication. Remark Transcreation™ is your secret weapon for bridging cultures. It goes far beyond translation by considering the intricate nuances of effective communication. We take into account cultural differences, tone, voice, historical context, trends, and more. The result? A compelling and inspiring narrative and visual identity that ensures Japanese brands connect effectively with their Western audiences.

Available options
  • Cultural adaptation and sensitivity in messaging
  • Nuanced translation and localization services
  • Voice and tone alignment with target audience
  • Historical and cultural context integration
  • Visual identity and branding alignment
  • Trend analysis for content and design
  • Creative narrative development
  • Ensuring effective communication in Western markets
Stage 2

Remark Transcreation™

Beyond Translation, Towards Connection

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In this stage, we take the reins to ensure your marketing efforts and external agencies work in harmony. We hold them accountable to the goals and metrics outlined in the Remark GPS™ strategy. With meticulous oversight, we ensure alignment across all channels. But that's not all. We introduce Remark RADAR™, our cutting-edge reporting and insights tool, to provide real-time, integrated data that keeps everyone on the same page. Discover Remark RADAR™

Available options
  • Project management and coordination
  • Collaboration with external marketing agencies
  • Ensuring alignment with Remark's strategy
  • Metrics and KPIs definition and tracking
  • Real-time data reporting with Remark RADAR™
  • Accountability and goal tracking
  • Performance optimization
  • Strategy refinement and adaptation
  • Asset management and evaluation
Stage 3

Remark Agency Alignment™

Orchestrating Marketing Synergy

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Improve your understanding of the power of marketing.

Read our ongoing publications designed to help your company be more successful with its marketing activities.

How the Medium Determines the Message: Why One Size Doesn't Fit All

The renowned media theorist Marshall McLuhan once said, “The medium is the message.” This profound statement underscores the idea that the way we deliver information is just as ...
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Why Google Translate (and Translation Services) Aren't Enough for Communicating Your Vision or Winning Over Your Audience

When I moved to Japan and tried to learn the language, my biggest frustration was that there were no words for how I normally communicate. My communication style relies heavily on ...
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The Human Touch in an AI World: Remark's Stance on Marketing with AI

A Personal Encounter with AI Concerns In a recent meeting with an investment firm, I was asked about my feelings regarding AI potentially replacing the creative work my team does. ...
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Content Marketing for Small Businesses | Impact on a Budget

INTRODUCTION: In today's fast-paced digital world, content marketing for small businesses is more than just a buzzword; it's an essential strategy for growth and engagement. ...
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8 Innovative Ideas To Improve Customer Experience

Picture this: You walk into a store, and the staff greets you by name. Your favorite products? Already set aside. Questions? Answered before you even ask. Sounds like a fantasy, ...
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Skills for Digital Marketing | Remark

Digital marketing continues to evolve, making the navigation of the online landscape a constantly shifting challenge. Traditional marketing skills no longer cut it in the face of ...
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KPIs for Content Marketing - Learn More |  Remark

Hello there, future marketing maestro! Are you ready to dive into the deep end of digital marketing metrics? By the end of this guide, you'll become well-versed in vital Key ...
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Brand Strategy vs Marketing Strategy | How They Work Together

Building Your Brand - More Than Just a Logo Creating a solid brand strategy is a crucial step for any business seeking to establish itself in today's highly competitive landscape. ...
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What is Digital Customer Experience and 7 Tips to Improve CX

Digital Customer Experience: Who It Affects, and Why It's So Important As we dive deeper into the digital age, the way businesses interact with their customers has transformed. ...
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Our expertise, delivered
on your terms

Flexible engagements available to suit different needs.
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Brand Strategy

Get expert brand agency support for direct marketing campaigns and develop a standout brand strategy to boost your market presence.


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Digital Marketing

Maximize your digital presence with our experienced team. From strategy to in-house team building, we offer cost-effective solutions to drive your goals forward. Partner with our digital agency for comprehensive support.
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Creative & Content

Get content solutions from our team, starting from just an idea. Reach potential customers and establish thought leadership in your niche.


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Customer
Experience

Harness the power of exceptional customer experiences. Our team will support you in building a CX infrastructure that propels your brand into the future.

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Marketing Groundwork

We develop online presence, foundation, and successful marketing campaigns. From SEO to data collection, content creation, and UX measurement, our agency has you covered.
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Integrated
Marketing

Seamless integration. Our experts deliver comprehensive solutions, uniting existing channels and strategically deploying new ones to maximize campaign support and effectiveness.

A-team, always

When you work with us, you get a handpicked team of world-class specialists across diverse departments—marketing, data, finance, art, messaging, technology—curated specifically for your needs and objectives. You’ll always get A-list talent working on your account; There is no B-team.

 

An out-of-the-box agency, that checks all your boxes:

Here’s why businesses like yours love our growth marketing team.

Your bottom line is our top priority

As invested partners, we work on increasing your revenue, not our billing hours. We know you can’t slap the same band-aid of services on every problem, hoping for the best. Instead, we quickly diagnose the issues, then triage solutions designed for performance. Growing your ROI is our KPI.

We’re growth doctors, with a knack for diagnosis

We approach every challenge with a beginner’s mind, and an objective point of view—ready to observe and learn. This is zero-based thinking: To reveal the core problem, produce unique insights, and enable treatment of the cause, not the symptom.

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“In the beginner's mind there are many possibilities, but in the expert's mind there are few.”
Shunryu Suzuki

 

You’re our biggest client (we believe that, and so will you)

Everything bespoke: We build customized strategies, based on a deep understanding of you and your industry, your business and customers. Creative Intelligence is our key to decoding the secret language and hidden psychology of potential buyers— converting them into your eager customers.


Your 3 a.m. friend: We believe in close partnerships—nothing hidden, everything is in play. Call us anytime, we’re with you.

With us, added value is the norm

Big agency talent without the big price tag: We tap into a global network of A-list specialists, as and when needed. Our flexible model keeps overhead low—a smart trade-off, with a big payoff for you.


Value maximization: We optimize underestimated, hidden, and untapped value, instantly attracting more traffic; eyeballs and footfalls.


Minimal investment, maximum gains: Outwit and outperform your competition, without having to outspend them. We apply an asymmetrical strategy that focuses on lower-cost methods with the largest impact.

Top talent, without the hang-ups

Our folks have honed their chops at big agencies. But now they’re eager to deliver better client value, with high- impact, performance-driven work. We invest deeply in every client, keen to build personal relationships that empower fruitful collaboration.

We’re big
on support

Here, silence is not in our vocabulary; we're always on the ball, eagerly responding to calls, emails, texts, and yes, even the occasional letter. The only time you'll find us quiet is when we're giving our full attention to listening – something we take very seriously.

Why clients keep returning to Remark

Our clients share their growth stories

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I thought there was something wrong with me. Now I know I just had the wrong agency.

MJ
COO, Tria Beauty
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Remark helped us kick-start marketing and brand renewal during the new stage of our business. We appreciate Remark on contributing to the growth of our business as part of our team.

Satoko Toei
Tabérumo
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Remark helped us sign a successful Spiderman Homecoming tie-up deal with Calbee.  It was a win for both our companies with exposure for the movie release and increased chip sales.  Thanks, Remark!

Sasa
Sony Pictures

Partnering with the best

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Experts in
.
Worked at
Razorfish. Wired. CNET. CBS Interactive. Accenture.
Homebase
USA.  Japan.
Often described as
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Contact Us

Reach out and let's create remarkable marketing together.