Is Building a Brand Worthwhile?
Any business can benefit from having a powerful and full-developed brand, and it can be as valuable an asset as your business property. Effective branding can drive free word-of-mouth marketing and give loyal customers a signal they can always spot on a crowded shelf.
Developing your brand can also be a troubleshooting solution for problems with your sales funnel. When your visitors are hesitant to convert despite a great product, website design, and UI, it may be because they need more trust in your brand.
Brands are particularly important in industries that depend on consumer trust. If you are working in a health, life, or financial field, building your brand may be the first priority of your digital marketing strategy.
Brand Strategy and
Brand Architecture
What it is:
An overall plan for your brand that charts the direction forward and gives you the tools to implement your vision.
What you get:
A detailed report charting the steps you need to follow to create your brand identity. The reports are developed using market research into your niche and target audience and may involve case studies and customer experience focus groups.
What it is:
Strategies focused on brand differentiation that helps you stand out from the pack. Positioning is particularly important in niches with many similar products or competitors.
What you get:
The edge you need to stand out from the crowd. Our team will help you develop a unique brand with a brand story, brand voice, visual identity, messaging style, or other touchpoints that make your brand distinct from your competitors.
Brand Positioning and
Brand Messaging
Brand
Development
What it is:
The work of building a brand through action and then measuring the results with the appropriate metrics.
What you get:
Our team will help you plan, manage and execute improvements for your company’s brand based on your most recent goals.
What it is:
A plan to revitalize your brand with a new look or message.
What you get:
A new brand experience to match your new brand values, new products, or other road marks. Our team can assist you with initial identity design and help you develop the brand guidelines that help you set your new posture.
Brand Refresh
Rebranding
What it is:
A completely new feel for your brand. The focus of these strategies is not to merely refresh but to create a new original brand.
What you get:
Thorough research and plans that cover what your last brand missed about your value proposition and how your new one can do better. We can help you point your brand toward any goal.
What it is:
New logos and other identifying graphics for your brand.
What you get:
A new brand experience to match your new brand values, new products, or other road marks. Our team can assist you with initial identity design and help you develop the brand guidelines that help you set your new posture.
Logo and
ID Systems
Brand Style Guides
What it is:
Guides that help you create a consistent brand identity through formal style choices, such as fonts and grammar conventions.
What you get:
Easy-to-understand and distributable guides that you can use to create and reinforce brand practices across your entire organization.
What it is:
Design and deployment strategies for traditional marketing materials
What you get:
Assistance applying your brand to all of your most important paper and offline communication materials, including mailers and product packages.
