Why Do Integrated Marketing Services Matter?
Businesses often rely on many different channels to communicate with their customers. It’s not uncommon for even small businesses to message through all of the following channels simultaneously:
- Landing pages
- Social media (Facebook, Instagram, Twitter, LinkedIn)
- Email marketing lists
- Direct mail
- Online advertising
- Traditional TV or radio ads
- Graphics and visual aids
Unless these channels are designed from the ground up to coordinate with one another, it is easy for them to become a mess of competing messages and dead profiles. All of these problems can get in the way of conversions, brand awareness, public relations and other goals.
Our integrated marketing services correct this problem by realigning all of your channels. This process can have additional benefits. For example, aligning the messaging on your online properties can improve your SEO, and clearer communication can reduce the weight on your customer support services.
Is every part of your company mobilized to achieve the goals of your marketing strategy? Are different channels across your company sending mixed signals to customers and failing to reinforce time-sensitive information? Find out how our services can help.
Team optimization
What it is:
A deep look at your marketing procedures and the teams involved. For many companies, tighter team structures, and more efficient processes and methodologies prove to be the key to jump-starting growth.
What you get:
A full examination of your processes and output and recommendations for unification and improvement. In the past, we’ve helped companies unleash the full potential of their talent, and enhance performance by:
- Reorganizing teams
- Streamlining communication and meetings
- Crystallizing methodologies
- Establishing a clear chain of command
- Strengthening team motivation and shared purpose
What it is:
An introduction for teams that have not collaborated with marketing agencies in the past.
What you get:
A basic introduction to the modern marketing landscape. This is available for teams on request and can take the form of a briefing for your employees.
Marketing Startup
Marketing Bootcamp
What it is:
An intensive workshop for teams looking to build on their existing knowledge base, and refine their strategies, processes, and structure.
What you get:
Everything your team needs to get up-to-date with the latest marketing practices. We’ll get all of your other departments ready to implement your integrated marketing campaign.
What it is:
We implement marketing strategies and tactics together with your team while transferring best practices, and all the brand-specific intelligence and data acquired.
What you get:
Hands-on, knowledge-sharing workshops are customized to suit different skill sets. They’re also highly recommended for non-marketing teams, as optimal results stem from full alignment across your organization.
- Real-time coaching on brand-specific best practices that ensures:
- Increased proficiency in digital marketing
- A home-grown team of in-house marketing specialists
- Smoother alignment with marketing efforts
