The challenges of this project were twofold. Firstly, Zyrus' name didn't provide a natural link to any recognizable concepts, posing a difficulty in creating a unique and memorable visual representation. Secondly, implementing Hubspot, a software unfamiliar to the Japanese market, posed an exciting yet unpredictable venture.
Remark responded to the challenge with a minimalist and sophisticated "letter mark" style logo design. Four unique design concepts were crafted, one of which immediately captivated the Zyrus team, negating the need for further iterations. Simultaneously, Remark successfully implemented HubSpot CRM and Marketing Hub with Website CMS, transforming Zyrus' marketing automation and sales capabilities.
In stepping into his new role, the CEO aimed to make a substantial impact, not just with customers but within the company as well. The reimagined brand identity was seen as a rallying point for the team, propelling Zyrus into a promising future. Despite Hubspot's relatively unknown status in Japan, choosing to implement it turned out to be a significant decision, catapulting Zyrus to the forefront of digital marketing innovation.
Remark delivered final files for the newly designed logo and a streamlined style guide to ensure consistent brand application across platforms. The rebrand was enthusiastically received, resulting in newly designed business cards and a revamped website showcasing the renewed identity.
The impact of this transformation was profound. Zyrus' main product, Lipsas, reached more customers due to the brand's robust presence. Consequently, Zyrus successfully sold the platform to an investor. As Zyrus CEO, Shige Mochizuki, lauded, "Remark's strengths lie in its cutting-edge digital marketing capabilities and extremely sophisticated design capabilities...They work with a high degree of professionalism to create deliverables that are truly beneficial to their customers."