When you’re starting from scratch, our team can create a foundation strong enough to support your future marketing strategies. Your marketing efforts will be guided by the decades of experience our team brings to launching a new marketing campaign.
We apply the proprietary REMARK GPS (Gather, Process, Strategize) method to launch startups and realigned businesses toward success in markets they haven’t entered before. Contact us to start your journey, or learn more about our process below.
Why Groundwork Matters
Moving forward without studying where you currently are can result in wasting thousands of dollars on content that doesn’t engage, ads that repel readers with outdated terminology, and product or service names that confuse search engines.
All of this is completely avoidable with the right groundwork efforts to understand your buyers and niche. We have a proven process for gathering and interpreting this data for you. It involves a thorough look at not just your industry and your buyers, but your current process, team structures, toolsets, and more.
Groundwork allows us to follow up with performance-based strategies that can drive growth in more predictable and reliable ways.
Remark GPS - Discovery and Research
What it is:
A proven process that includes in-depth research on your business, industry, market, and buyer psychology, thorough analysis of your business processes, team structure, and organization, toolsets, and data, risks and opportunities, and detailed growth-strategy mapping.
What you get:
Comprehensive, time-bound, data-driven strategies and tactics.
What it is:
A marketing plan developed for your custom needs.
What you get:
Actionable steps you can follow to reach your next big goal, whether breaking into a market or launching a product. Your strategy will be backed up by data interpreted by marketing professionals with multiple areas of expertise.
Strategy
Data Analysis
What it is:
Interpretation of existing or newly commissioned data.
What you get:
Fully demystified data with vital patterns and insights highlighted so you can move quickly to action. We’ll lay out what any figures can tell you about the best strategy for moving forward.
What it is:
Organized panels of your customers and detailed reports into their opinions.
What you get:
Authentic insights into how the market sees your products and services. Focus groups can help you get answers to questions that shouldn’t simply be theorized about.
Focus Groups
Market Research
What it is:
Detailed reports into your market and its participants
What you get:
Pages and pages of deep insights into your buyers and competitors. We help you understand where expansion is possible, who you must compete with, and what it will take to win.
What it is:
Profiles to help you truly understand your customers
What you get:
Detailed reports that help you understand existing and target consumer bases. Our personas will help you target your audience on a deeper level that considers their experiences and point-of-view toward your product.
