Why Is Content Part of Online Marketing Strategy?
Content is used to inform, persuade, and make you stand out in a highly competitive attention economy. Good content can help you provide value to online visitors from the first time they encounter your social media profile or website. That value is remembered as trust in your brand.
Integrated Marketing Campaigns
What it is:
The organization of content improvements and expansions into existing projects or the combination of different plans to create more powerful effects. Your content plan can be designed to fit into any current marketing plans, initiatives, or budgets.
What you get:
Marketing strategies that are thorough, responsive, and likely to achieve savings over scattered efforts. Our team can combine your existing content creation or SEO content marketing efforts together for a powerful effect.
What it is:
A top-level strategy designed to guide your content efforts for months or years to come.
What you get:
A researched, actionable plan with insights from multiple professional disciplines—custom designed for your needs and customers' behaviors in your region and niche.
Content Strategy
Channel and Campaign Strategy
What it is:
An element of many strategies that examines the channels you should use in addition to the message you should be sending. These strategies are often built to find new customers and lower conversion times and costs.
What you get:
Guidance on where to find your most eager audience. Our team identifies opportunity hotspots across social media, enthusiast forums, podcasts, and more.
What it is:
A strategy for planning, producing (both in-house and temporary), and deploying creative assets and all the help you need to action it.
What you get:
The steps and assistance you need to put a content engine into action. We’ll help you build teams, choose tools, and create procedures that will allow you to produce the content you need.
Creative Strategy
and Execution
Print and Outdoor
What it is:
Marketing assets designed for traditional media or for the purposes of public display in outdoor settings.
What you get:
Design and deploy strategies for all of your traditionally-printed content needs. We’ll help you stand out to foot traffic at events, conventions, and other areas.
What it is:
Content designed for the needs of a mobile target audience. It’s advertising and engagement content built for social media networks and other mobile-focused apps and spaces.
What you get:
The power to target customers where they really spend most of their time. If most of your traffic comes from mobile sources, you’ll need plans tailored to convert them.
Social and Mobile
Email and SMS
What it is:
Content designed to be distributed across email or text.
What you get:
Lead generation content matched to your needs and assistance with setting up systems to craft and deploy your message. Both email and SMS mail lists remain powerful sources of leads for many niches.
What it is:
Video production and animation for advertising, long-form video content or other needs.
What you get:
Experienced planning, development, editing, and deployment for all video content. Our team helps you create video and choose the perfect channels to promote it.
Video and Motion Graphics
(Development, Storyboarding, Production, Editing)
Graphics and Illustration
What it is:
Graphic design for your ads, releases or websites.
What you get:
The support you need to plan and design the best graphics to accomplish your goals. We’ll help you develop infographics to inform, images to magnify the value of your written content, and ads that can’t be ignored.
What it is:
Content that speaks for your brand. Often used for brand awareness, reputation marketing, and to demonstrate thought leadership.
What you get:
White papers, blogs and videos that reflect your brand values and help you build a reputation where one doesn’t already exist.
This is not a complete list of the creative content services that we offer to our clients. We can design or source creatives for many other types of content depending on your needs and business goals.
