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Nihon Denkei Case Study

A Bold Leap into the Future with Remark's Strategic Partnership
 
 

Services Provided

Remark GPS™
— Detailed Analysis & Marketing Roadmap

Remark Transcreation™
— Verbal and Visual Renovation

 

Project Duration: June 2023 - November 2023

  • SEO Analysis and Strategy
  • Analytics, Site Performance, Email Marketing, Social Media, Google Ads Audits
  • Comprehensive Marketing Strategy
  • UX/UI Audit
  • Brand Narrative Creation including Foundational Messaging, USP, and Competitive Advantage Positioning
  • Visual Site Design including UX/UI, Visual Asset Assignment, Brand Value
 
Nihon Denkei Main Logo_t

Project Overview

Nihon Denkei, a storied powerhouse with a 75-year legacy in Japan, faced the challenge of translating its esteemed reputation to the Western market. Known for precision instruments and revered as a leader in the East, the company struggled to resonate with a new audience in America. The mission was not just to introduce Nihon Denkei to America but to make it synonymous with precision and trust.

Scope of Work
  • SEO Analysis and Strategy
  • Comprehensive Auditing
    • Analytics, 
    • Site Performance
    • Email Marketing
    • Social Media
    • Google Ads
  • Comprehensive Marketing Strategy
  • UX/UI Audit
  • Brand Narrative Creation 
    • Foundational Messaging
    • USP
    • Competitive Advantage and Positioning
  • Visual Site Design
    • UX/UI
    • Visual Assets
    • Brand Value
 
Nihon Denkei Main Logo_t

Project Overview

Nihon Denkei, a storied powerhouse with a 75-year legacy in Japan, faced the challenge of translating its esteemed reputation to the Western market. Known for precision instruments and revered as a leader in the East, the company struggled to resonate with a new audience in America. The mission was not just to introduce Nihon Denkei to America but to make it synonymous with precision and trust.

Scope of Work
  • SEO Analysis and Strategy
  • Comprehensive Auditing
    • Analytics, 
    • Site Performance
    • Email Marketing
    • Social Media
    • Google Ads
  • Comprehensive Marketing Strategy
  • UX/UI Audit
  • Brand Narrative Creation 
    • Foundational Messaging
    • USP
    • Competitive Advantage and Positioning
  • Visual Site Design
    • UX/UI
    • Visual Assets
    • Brand Value
beforeDenkei_t-1
* Nihon Denkei  North American Website Before 

Catalyst for Change

Despite five years of operations in America, Nihon Denkei hadn't made the inroads it anticipated. The trigger was a realization by the leadership that their digital front, particularly their website, did not reflect the company’s prestigious image, thereby not serving as an effective tool for expansion in the Western market.

 

Overcoming Obstacles

The central challenge was crafting a narrative that not only celebrated Nihon Denkei's extensive history but also resonated with Western sensibilities. The existing site suffered from poor brand positioning, confusing navigation, and uninspiring imagery—elements that failed to convey the company's status as a premium partner in technological advancements.

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"Creating a website that could transcend cultural barriers was a formidable task. However, Remark's expertise in cultural transcreation made it possible. Their ability to blend detailed logical guidance with creative insights was instrumental. We now have a platform that truly resonates with our American audience, thanks to Remark’s team."

 

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- Daisuke Yoda, Executive at Nihon Denkei
 

Strategic Overhaul and Reinvigoration

Remark embarked on a dual-path strategy with the Remark GPS™ and Remark Transcreation™ services to reinvent Nihon Denkei's digital presence:

  1. Analytical Overhaul: A full spectrum of audits from SEO to social media provided a clear blueprint for restructuring. Each element of the digital strategy was realigned to focus on clarity, engagement, and conversion.
  2. Narrative and Visual Revitalization: The introduction of the tagline "Unlock Precision" encapsulated the essence of Nihon Denkei’s mission. We transitioned the website’s focus from generic product shots to vivid "macro world photography," showcasing the impact of Nihon Denkei’s instruments in fields like automotive and aerospace.
See the Before & After
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Defining Moment

A pivotal decision was to shift the visual strategy away from generic tech imagery to authentic stories showcasing real users. This move aimed to not just sell products but to tell the story of innovation and precision that drives industries forward.

Seamless Execution

The implementation phase was marked by meticulous integration of the new strategies into Nihon Denkei's technical framework. Continuous adjustments and refinements ensured that the rollout was not only smooth but also impactful.

Seamless Execution

The implementation phase was marked by meticulous integration of the new strategies into Nihon Denkei's technical framework. Continuous adjustments and refinements ensured that the rollout was not only smooth but also impactful.


Impact and Future Directions

While quantitative data on the project's impact awaits, the qualitative feedback has been overwhelmingly positive. Nihon Denkei's team now boasts a website that truly represents their heritage and leadership, enhancing their confidence and pride. The groundwork has been laid for further marketing initiatives to build on this revitalized foundation.
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We can help you grow.

If you saw something you liked, or if you'd just like to learn more, we'd love to hear from you. There is no template for the work that we do.  Each client we work with has unique challenges, and we offer unique prescriptions to help them grow. If you’re not sure where to begin, don’t worry, you’re not alone. We’ve helped companies just like yours determine their next steps.  Reach out to us.

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