We were tasked with a mission that was as clear as it was ambitious: To build a English-facing presence for NafiaS®. The target was an English website that served not merely as a resource hub, but a storytelling medium that echoed NafiaS's pioneering ethos while exuding trust. Our objective was to weave a digital narrative that not only informed but inspired potential global partners.
*Japanese Language NafiaS visual identity and website shown above
A swiftly approaching fashion/textile exhibition in Italy served as the catalyst. Without an English website, NafiaS® was missing a crucial tool to showcase their innovations on the global stage.
We found ourselves racing against time, aiming to birth a high-quality, engaging website that met all requirements within a stringent time frame.
At Remark, we believe in marrying art, craft and science, employing a delicate balance of creative flair and strategic insight to bring NafiaS's vision to life. Our solution was to use a culturally-nuanced transcreation approach, which meant more than simple translation. It involved capturing cultural subtleties and current trends, and translating them into a voice that resonates with a global audience. We deployed meticulous planning and maintained continuous communication with the client, ensuring we met the tight deadline without sacrificing the quality NafiaS® envisioned.
On July 5th 2023, a key moment unfolded. We presented NafiaS® with an almost final version of the website. This collaborative review ensured the site's alignment with their expectations, allowing us to implement adjustments ahead of the deadline.
The result was a compelling, user-friendly English website that mirrors NafiaS's ethos, innovative potential, and ambitious vision. The site doesn't just inform; it inspires. The client's complete satisfaction stands as testimony to the success of our endeavor.