Learn the skills to help your digital marketing so you can grow your business.

The renowned media theorist Marshall McLuhan once said, “The medium is the message.” This profound statement underscores the idea that the way we deliver information is just as important as the information itself. In my career, I've seen a ton of mistakes when it comes to messaging across different ...

When I moved to Japan and tried to learn the language, my biggest frustration was that there were no words for how I normally communicate. My communication style relies heavily on metaphors and idioms, making my words impactful yet concise. But when I'd ask, "how do you say this in Japanese," a ...

A Personal Encounter with AI Concerns In a recent meeting with an investment firm, I was asked about my feelings regarding AI potentially replacing the creative work my team does. This question made me realize the importance of clearly articulating Remark's position on AI. It's a topic that stirs ...

INTRODUCTION: In today's fast-paced digital world, content marketing for small businesses is more than just a buzzword; it's an essential strategy for growth and engagement. Imagine the ability to connect with your audience, build trust, and drive sales, all while maintaining a budget-friendly ...

Picture this: You walk into a store, and the staff greets you by name. Your favorite products? Already set aside. Questions? Answered before you even ask. Sounds like a fantasy, right? But in today's cutthroat market, this level of customer service isn't just a dream—it's a must-have. According to ...

Digital marketing continues to evolve, making the navigation of the online landscape a constantly shifting challenge. Traditional marketing skills no longer cut it in the face of innovative technologies and changing consumer behaviors. To be successful in this era, businesses must have a firm grasp ...

Hello there, future marketing maestro! Are you ready to dive into the deep end of digital marketing metrics? By the end of this guide, you'll become well-versed in vital Key Performance Indicators (KPIs) to track for your content marketing strategy. You'll understand what each KPI signifies, why it ...

Building Your Brand - More Than Just a Logo Creating a solid brand strategy is a crucial step for any business seeking to establish itself in today's highly competitive landscape. A robust brand strategy not only sets you apart from your competitors, but it also forges an emotional connection with ...

Digital Customer Experience: Who It Affects, and Why It's So Important As we dive deeper into the digital age, the way businesses interact with their customers has transformed. This raises the question, "what is digital customer experience?" Digital customer experience (DCX) is the sum of all ...